Infusionsoft Cookbook – Chapter 10.3 – Triggering Automation From An E-mail Open

Tracking e-mail opens is directly impacted by the recipient’s e-mail software, because tracking an open can only occur when an e-mail’s HTML is loaded. Not all e-mail software loads the full HTML automatically, so automating based on an e-mail open is not super reliable. Despite this instability in the automation confidence, automating based on e-mail opens can still be leveraged by another legacy merge field hack.

By Paul Sokol

Paul Sokol has been using Keap since it was called Infusionsoft back in 2008. He even worked for Infusionsoft directly for five years: first as a Success Coach (launching over 200 new customers on the software) and then as a Product Manager. This book is a potent distillation of automation fundamentals that Paul has discovered through his tens of thousands of hours of in-the-trenches implementation.