Infusionsoft Cookbook – Chapter 10.6 – Hiding Order Forms Until A Link Is Clicked

A typical online form goes from a sales page to an order form. This means that someone on the sales page has to click a link and then wait for the order page to load. In a world where attention is becoming a super rare commodity, page load speed can impact sales. This hack takes page load speed out of the equation by having the sales page and order form all in one. However, when the page loads for the first time, only the sales page portion displays. Once someone clicks on the call to action link, the order form reveals itself.

By Paul Sokol

Paul Sokol has been using Keap since it was called Infusionsoft back in 2008. He even worked for Infusionsoft directly for five years: first as a Success Coach (launching over 200 new customers on the software) and then as a Product Manager. This book is a potent distillation of automation fundamentals that Paul has discovered through his tens of thousands of hours of in-the-trenches implementation.