Keap has some built-in web tracking that creates anonymous visitor profiles per device. When someone opts in through a web form, if there is a visitor profile for that device, Keap will merge their visitor activity into the contact record. This allows us to dig deeper into the browsing behavior of our database.
This recipe shows how to find the web analytics tracking code so it can be placed on your website(s).
Infusionsoft Cookbook – Chapter 3.10 – Setting Up Web Analytics
