Infusionsoft Cookbook – Chapter 3.10 – Setting Up Web Analytics

Keap has some built-in web tracking that creates anonymous visitor profiles per device. When someone opts in through a web form, if there is a visitor profile for that device, Keap will merge their visitor activity into the contact record. This allows us to dig deeper into the browsing behavior of our database.

This recipe shows how to find the web analytics tracking code so it can be placed on your website(s).

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By Paul Sokol

Paul Sokol has been using Keap since it was called Infusionsoft back in 2008. He even worked for Infusionsoft directly for five years: first as a Success Coach (launching over 200 new customers on the software) and then as a Product Manager. This book is a potent distillation of automation fundamentals that Paul has discovered through his tens of thousands of hours of in-the-trenches implementation.