Infusionsoft Cookbook – Chapter 4.4 – Implementing An Automated Cart Abandon Follow-Up

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When selling products online, people may fall out during the checkout process and not complete their order. This is just something that comes with the territory, which is similar to the fact that people will unsubscribe from your lists occasionally.

By implementing an automated follow-up when people fail to complete their purchase, we can recoup sales that would have otherwise never occurred.

By Paul Sokol

Paul Sokol has been using Keap since it was called Infusionsoft back in 2008. He even worked for Infusionsoft directly for five years: first as a Success Coach (launching over 200 new customers on the software) and then as a Product Manager. This book is a potent distillation of automation fundamentals that Paul has discovered through his tens of thousands of hours of in-the-trenches implementation.