Infusionsoft Cookbook – Chapter 5.9 – Building A Long-Term Prospect Nurture

/* Light YouTube Embeds by @labnol */ /* Web: http://labnol.org/?p=27941 */ document.addEventListener(“DOMContentLoaded”, function() { var div, n, v = document.getElementsByClassName(“youtube-player”); for (n = 0; n < v.length; n++) { div = document.createElement("div"); div.setAttribute("data-id", v[n].dataset.id); div.innerHTML = labnolThumb(v[n].dataset.id); div.onclick = labnolIframe; v[n].appendChild(div); } }); function labnolThumb(id) { var thumb = '‘, play = ‘
‘; return thumb.replace(“ID”, id) + play; } function labnolIframe() { var iframe = document.createElement(“iframe”); var embed = “https://www.youtube.com/embed/ID?autoplay=1&modestbranding=1&rel=0”; /* We set autoplay, removed YouTube logo, and no related end videos */ iframe.setAttribute(“src”, embed.replace(“ID”, this.dataset.id)); iframe.setAttribute(“frameborder”, “0”); iframe.setAttribute(“allowfullscreen”, “1”); this.parentNode.replaceChild(iframe, this); } .youtube-player { position: relative; padding-bottom: 56.23%; /* Use 75% for 4:3 videos */ height: 0; overflow: hidden; max-width: 100%; background: #000; margin: 5px; } .youtube-player iframe { position: absolute; top: 0; left: 0; width: 100%; height: 100%; z-index: 100; background: transparent; } .youtube-player img { bottom: 0; display: block; left: 0; margin: auto; max-width: 100%; width: 100%; position: absolute; right: 0; top: 0; border: none; height: auto; cursor: pointer; -webkit-transition: .4s all; -moz-transition: .4s all; transition: .4s all; } .youtube-player img:hover { -webkit-filter: brightness(75%); } .youtube-player .play { rotate: 180deg; height: 128px; width: 128px; left: 50%; top: 50%; margin-left: -64px; margin-top: -64px; position: absolute; background: url(“//upload.wikimedia.org/wikipedia/commons/1/14/Glossy_3d_blue_arrowhead_left.png”) no-repeat; cursor: pointer; background-size: 100%; }

To close out this chapter on selling with Infusionsoft, we are going to implement a strategy ensuring that if someone is not ready to buy now, they don’t slip through the cracks and become a totally lost prospect. After all, just because they don’t buy now, doesn’t mean they can’t in the future.

The high-level strategy behind a long-term prospect nurture is to reach out every once in a while with a small bit of value and make it easy for the person to request a phone call.

For the context of this recipe, we are going to be building a six-month nurture that delivers three quality online resources. Of course, this recipe is easy to extend longer depending on the nature of our customer’s buying cycle.

By Paul Sokol

Paul Sokol has been using Keap since it was called Infusionsoft back in 2008. He even worked for Infusionsoft directly for five years: first as a Success Coach (launching over 200 new customers on the software) and then as a Product Manager. This book is a potent distillation of automation fundamentals that Paul has discovered through his tens of thousands of hours of in-the-trenches implementation.