When we can segment our database based on someone’s engagement with your e-mails, it unlocks an entire world of automation potential.
This information can be used to plan promotions, automatically switch paths, or simply enhance an existing report for a deeper layer of insight.
This type of segmentation cannot easily be performed retroactively, so the sooner a business implements this recipe, the sooner they begin building their pool of data.
Infusionsoft Cookbook – Chapter 8.2 – Tracking E-mail Engagement Levels
