Infusionsoft Cookbook – Chapter 8.4 – Creating A True E-mail Preferences Center

The e-mail subscription management options available out of the box with Infusionsoft are limited because they do not show current subscription status.

Traditionally, Infusionsoft users use tags to track someone’s e-mail subscription. However, if we use a custom field to track subscription status, we can build a web form that operates like a true e-mail preference center.

By Paul Sokol

Paul Sokol has been using Keap since it was called Infusionsoft back in 2008. He even worked for Infusionsoft directly for five years: first as a Success Coach (launching over 200 new customers on the software) and then as a Product Manager. This book is a potent distillation of automation fundamentals that Paul has discovered through his tens of thousands of hours of in-the-trenches implementation.