Infusionsoft Cookbook – Chapter 8.5 – Using Lead Sources To Track ROI

There is a fairly popular John Wanamaker quote floating around the Internet that reads as follows:

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

What he is referring to is his inability at the time to track which marketing assets were providing a return on the investment.

Fortunately, thanks to Infusionsoft, we can track the cost for different lead sources, which can be used for native Return On Investment (ROI) reporting right in the software.

By Paul Sokol

Paul Sokol has been using Keap since it was called Infusionsoft back in 2008. He even worked for Infusionsoft directly for five years: first as a Success Coach (launching over 200 new customers on the software) and then as a Product Manager. This book is a potent distillation of automation fundamentals that Paul has discovered through his tens of thousands of hours of in-the-trenches implementation.