When it comes to automated experience design, few things compare to the amazing power of an evergreen sales funnel with an expiring offer. We open the cart when someone reaches a certain point within a campaign and then close the cart after a fixed period of time. This tactic for driving urgency is extremely powerful. The idea behind an evergreen sales funnel is that the cart opens and closes with respect to each individual, as opposed to a classic launch where it opens and closes for everyone at the same time. This hack leverages a merge field behind a link where the field value is dynamic. For this example, we are going to assume that after someone opts in, the cart is open for 7 days and then closes.
Tag: Order Form
Infusionsoft Cookbook – Chapter 10.6 – Hiding Order Forms Until A Link Is Clicked
A typical online form goes from a sales page to an order form. This means that someone on the sales page has to click a link and then wait for the order page to load. In a world where attention is becoming a super rare commodity, page load speed can impact sales. This hack takes page load speed out of the equation by having the sales page and order form all in one. However, when the page loads for the first time, only the sales page portion displays. Once someone clicks on the call to action link, the order form reveals itself.
Infusionsoft Cookbook – Chapter 4.3 – Building Order Forms
An order form is a special type of web form that collects credit card information securely and, in most cases, processes a payment. This recipe has two parts. First, we are going to create a theme for our order form. The theme is the visual skin of the order form. Next, we are going to create an order form using this theme.