Infusionsoft Cookbook – Chapter 5.9 – Building A Long-Term Prospect Nurture

To close out this chapter on selling with Infusionsoft, we are going to implement a strategy ensuring that if someone is not ready to buy now, they don’t slip through the cracks and become a totally lost prospect. After all, just because they don’t buy now, doesn’t mean they can’t in the future. The high-level strategy behind a long-term prospect nurture is to reach out every once in a while with a small bit of value and make it easy for the person to request a phone call. For the context of this recipe, we are going to be building a six-month nurture that delivers three quality online resources. Of course, this recipe is easy to extend longer depending on the nature of our customer’s buying cycle.

Infusionsoft Cookbook – Chapter 5.7 – Setting Up Lead Scoring

For organizations that are opportunity heavy, it can sometimes be hard for sales reps to know whom they should reach out to first. This is especially true when a sales rep has a large number of opportunities with a next action date for today. To help identify which prospects are the most engaged, and so should be reached out to first, Infusionsoft has the ability to do lead scoring. For the context of this recipe, we want to be scoring leads based on the following activity:* Form submissions* E-mail opens* Link clicks* E-mail unsubscribes

Infusionsoft Cookbook – Chapter 5.6 – Merging Custom Opportunity Fields Into Emails

It is possible to merge opportunity field information into an e-mail communication. For the context of this recipe we are assuming a sales pipeline with a stage named Appointment Scheduled and we are going to send an e-mail with the opportunity’s next action date and time when a prospect is moved into that stage.

Infusionsoft Cookbook – Chapter 5.1 – Setting Up A Sales Pipeline

Having a system to reliably collect and distribute leads from inbound phone calls is critical for a well-oiled sales machine. This is also very important for any print media where the call to action is to call the company because it ensures easy ROI tracking. The context behind why someone might call is important, so for this recipe let’s pretend people are calling in to schedule a free consultation from an ad. Having a system to reliably collect and distribute leads from inbound phone calls is critical for a well-oiled sales machine. This is also very important for any print media where the call to action is to call the company because it ensures easy ROI tracking. The context behind why someone might call is important, so for this recipe let’s pretend people are calling in to schedule a free consultation from an ad.