Infusionsoft Cookbook – Chapter 3.8 – Building An Inbound Phone Call Lead Capture

Having a system to reliably collect and distribute leads from inbound phone calls is critical for a well-oiled sales machine. This is also very important for any print media where the call to action is to call the company because it ensures easy ROI tracking.

The context behind why someone might call is important, so for this recipe let’s pretend people are calling in to schedule a free consultation from an ad.Having a system to reliably collect and distribute leads from inbound phone calls is critical for a well-oiled sales machine. This is also very important for any print media where the call to action is to call the company because it ensures easy ROI tracking.

The context behind why someone might call is important, so for this recipe let’s pretend people are calling in to schedule a free consultation from an ad.

By Paul Sokol

Paul Sokol has been using Keap since it was called Infusionsoft back in 2008. He even worked for Infusionsoft directly for five years: first as a Success Coach (launching over 200 new customers on the software) and then as a Product Manager. This book is a potent distillation of automation fundamentals that Paul has discovered through his tens of thousands of hours of in-the-trenches implementation.