Twitter has an ad product called a Lead Generation Card where users can redeem offers directly from within their feed. This sends their name, username, and e-mail to whomever is running the offer. Infusionsoft has built-in integration that makes it easy to automatically follow up with new leads acquired in this way. However, a Lead Generation Card is not an ad by itself. It has to be attached to a promoted tweet. Meaning you can use the same Lead Generation Card across many different ads. Similar to a strategy, an offer is all about context. For this recipe we are going to pretend that the offer on the Lead Generation Card is for the user to redeem an e-book.
Tag: Campaigns
Infusionsoft Cookbook – Chapter 3.5 – Creating A Simple Referral Request
Social proof is very persuasive. People tend to trust their friends and family more about a buying decision than anything else. Having a system to ask for referrals from your existing customers is a great way to lower customer acquisition costs because referrals are normally easier to close.
Infusionsoft Cookbook – Chapter 3.4 – Leveraging Offline Media For Lead Generation
Despite the proliferation of the Internet and smartphones, offline media can still be an extremely powerful lead generation channel. Strategically placing a URL somewhere within a letter, billboard, and so on gives us the ability to collect leads automatically.
Infusionsoft Cookbook – Chapter 3.3 – Collecting Leads From In-Person Events
In-person events are frequently chaotic. Having an easy-to-access lead capture form can provide confidence that each new connection we make will be properly added to our database.
Infusionsoft Cookbook – Chapter 3.2 – Building A Lead Magnet Delivery
A lead magnet is exactly what it sounds like: it is something designed to attract new leads like a magnet. Offering some digital resource in exchange for contact information is a common example of a lead magnet. A lead magnet can take many different forms, such as: PDF, E-book, Slideshow, Audio file. This is by no means an exhaustive list. Automating the delivery and follow-up of a lead magnet is a simple and very powerful way to save time and get organized. This recipe shows how to build a mechanism for capturing interested leads, delivering an online lead magnet via e-mail, and following up with people who download it.
Infusionsoft Cookbook – Chapter 3.1 – Creating A Contact Us Form
Every website needs to have some method for people to make general inquiries. This is particularly important for service-based businesses that operate locally. If a website is missing a simple Contact Us form, that means good leads from our hard-earned traffic are slipping away. Fixing this hole in our online presence creates another lead channel for the business.
Infusionsoft Cookbook – Chapter 2.10 – Chaining Campaigns Together
More often than not, when one campaign ends or reaches a certain point, another separate campaign has to respond accordingly.
A master builder not only has a clear strategy to chain campaigns together, they also leave plenty of breadcrumbs for others to follow and understand what is occurring.
Infusionsoft Cookbook – Chapter 2.9 – Connecting Web Forms Together
There are many reasons to create a multistep web form experience. As a conversion optimization tactic, progressively collecting information can help you identify the hottest leads while the automation handles those who drop off.
Infusionsoft Cookbook – Chapter 2.8 – Installing Campaign Templates From The Marketplace
Some of the recipes in the following chapters can be implemented faster by using the prebuilt campaign templates as a starting point for the strategy’s framework.
Infusionsoft Cookbook – Chapter 2.4 – Using Campaign Links
Quite often in a marketing, e-mail we will set the same URL multiple times, sometimes across multiple e-mails too. A campaign link is the tool we can leverage for these kinds of links to ensure easy maintenance and reusability. This recipe has two parts: creating the campaign link and inserting it into an e-mail.