When an e-mail bounces, this means it was not delivered for one reason or another. There are different kinds of bounces for different situations. A hard bounce means the e-mail address flat out doesn’t exist. Think of it like a Return to Sender when trying to send something in the post to an address that doesn’t exist. There are many reasons why a once-valid e-mail address stops working. However, just because an e-mail stops working doesn’t mean that we shouldn’t try and continue a relationship with the person. Unfortunately, most businesses don’t place a high priority on contacting and recovering a working e-mail address. This can result in false list statistics. For example, if we have 100 people but 15 are hard bounced, we really only have 85 people who can be reached via e-mail. Not only does this bad data throw off reporting, it can also lead to a bloated and, effectively, useless database. The good news is that with Infusionsoft, we can automatically catch e-mails when they hard bounce and assign a task to someone to contact the person to collect a working e-mail.
Tag: Tasks
Infusionsoft Cookbook – Chapter 7.3 – Building A Vaynerchuk Opt-Out
The strategy behind this recipe was inspired by a gentleman named Gary Vaynerchuk; hence, his name is used.
His idea was, after people have opted out from e-mails, to call them on the phone, apologize, and listen. This kind of experience, when done properly, can actually have people ask to re-join the list.
It is very easy to build a mechanism like this using Infusionsoft.
Infusionsoft Cookbook – Chapter 6.4 – Asking For Testimonials Automatically
Social proof is one of the most persuasive tools for marketing. When potential customers can read about another customer’s experience in their own words, it greatly increases trust in our products or services. Having a system to automatically ask for testimonials can provide us with a steady stream of social proof that can be used throughout our marketing efforts.
Infusionsoft Cookbook – Chapter 6.3 – Creating A Customer Satisfaction Survey
When we understand how satisfied (or not) a customer is, we can adjust the customer experience to ask for a testimonial/referral or take steps to make things right. One way to acquire this information is with a customer satisfaction survey. A customer satisfaction survey can be requested for each purchase, after a general period of time (for example annually) or a customer interaction. It all depends on the specific business. For the context of this recipe, we are creating a survey for a recently purchased product.
Infusionsoft Cookbook – Chapter 4.5 – Collecting Failed Automated Billing Attempts
When using payment plans or selling subscriptions, it is critical to have a failed billing recovery process in place to ensure that money isn’t slipping through the cracks. Infusionsoft has billing triggers available that can automate based on a failed payment attempt to streamline this process.
Infusionsoft Cookbook – Chapter 3.9 – Creating A PPC Lead Generation Funnel
Having a progressive funnel allows the hottest leads to move at their own pace while normal leads can be nurtured and bubbled up over time. Pay Per Click (PPC) can be very expensive but those costs can be minimized over time using a progressive funnel. For this recipe, let’s pretend we are a service-based company (like a plumbing business) running PPC ads so people can request a service call.
Infusionsoft Cookbook – Chapter 3.5 – Creating A Simple Referral Request
Social proof is very persuasive. People tend to trust their friends and family more about a buying decision than anything else. Having a system to ask for referrals from your existing customers is a great way to lower customer acquisition costs because referrals are normally easier to close.
Infusionsoft Cookbook – Chapter 3.4 – Leveraging Offline Media For Lead Generation
Despite the proliferation of the Internet and smartphones, offline media can still be an extremely powerful lead generation channel. Strategically placing a URL somewhere within a letter, billboard, and so on gives us the ability to collect leads automatically.
Infusionsoft Cookbook – Chapter 3.3 – Collecting Leads From In-Person Events
In-person events are frequently chaotic. Having an easy-to-access lead capture form can provide confidence that each new connection we make will be properly added to our database.
Infusionsoft Cookbook – Chapter 3.1 – Creating A Contact Us Form
Every website needs to have some method for people to make general inquiries. This is particularly important for service-based businesses that operate locally. If a website is missing a simple Contact Us form, that means good leads from our hard-earned traffic are slipping away. Fixing this hole in our online presence creates another lead channel for the business.