Infusionsoft Cookbook – Chapter 3.2 – Building A Lead Magnet Delivery

A lead magnet is exactly what it sounds like: it is something designed to attract new leads like a magnet. Offering some digital resource in exchange for contact information is a common example of a lead magnet.

A lead magnet can take many different forms, such as: PDF, E-book, Slideshow, Audio file.

This is by no means an exhaustive list. Automating the delivery and follow-up of a lead magnet is a simple and very powerful way to save time and get organized. This recipe shows how to build a mechanism for capturing interested leads, delivering an online lead magnet via e-mail, and following up with people who download it.

By Paul Sokol

Paul Sokol has been using Keap since it was called Infusionsoft back in 2008. He even worked for Infusionsoft directly for five years: first as a Success Coach (launching over 200 new customers on the software) and then as a Product Manager. This book is a potent distillation of automation fundamentals that Paul has discovered through his tens of thousands of hours of in-the-trenches implementation.