When we understand how satisfied (or not) a customer is, we can adjust the customer experience to ask for a testimonial/referral or take steps to make things right. One way to acquire this information is with a customer satisfaction survey.
A customer satisfaction survey can be requested for each purchase, after a general period of time (for example annually) or a customer interaction. It all depends on the specific business.
For the context of this recipe, we are creating a survey for a recently purchased product.
Infusionsoft Cookbook – Chapter 6.3 – Creating A Customer Satisfaction Survey
