Infusionsoft Cookbook – Chapter 7.3 – Building A Vaynerchuk Opt-Out

The strategy behind this recipe was inspired by a gentleman named Gary Vaynerchuk; hence, his name is used.

His idea was, after people have opted out from e-mails, to call them on the phone, apologize, and listen. This kind of experience, when done properly, can actually have people ask to re-join the list.

It is very easy to build a mechanism like this using Infusionsoft.

By Paul Sokol

Paul Sokol has been using Keap since it was called Infusionsoft back in 2008. He even worked for Infusionsoft directly for five years: first as a Success Coach (launching over 200 new customers on the software) and then as a Product Manager. This book is a potent distillation of automation fundamentals that Paul has discovered through his tens of thousands of hours of in-the-trenches implementation.