Having a progressive funnel allows the hottest leads to move at their own pace while normal leads can be nurtured and bubbled up over time. Pay Per Click (PPC) can be very expensive but those costs can be minimized over time using a progressive funnel.
For this recipe, let’s pretend we are a service-based company (like a plumbing business) running PPC ads so people can request a service call.
Infusionsoft Cookbook – Chapter 3.9 – Creating A PPC Lead Generation Funnel
