Every website needs to have some method for people to make general inquiries. This is particularly important for service-based businesses that operate locally. If a website is missing a simple Contact Us form, that means good leads from our hard-earned traffic are slipping away. Fixing this hole in our online presence creates another lead channel for the business.
Tag: Automations
Infusionsoft Cookbook – Chapter 2.10 – Chaining Campaigns Together
More often than not, when one campaign ends or reaches a certain point, another separate campaign has to respond accordingly.
A master builder not only has a clear strategy to chain campaigns together, they also leave plenty of breadcrumbs for others to follow and understand what is occurring.
Infusionsoft Cookbook – Chapter 2.9 – Connecting Web Forms Together
There are many reasons to create a multistep web form experience. As a conversion optimization tactic, progressively collecting information can help you identify the hottest leads while the automation handles those who drop off.
Infusionsoft Cookbook – Chapter 2.8 – Installing Campaign Templates From The Marketplace
Some of the recipes in the following chapters can be implemented faster by using the prebuilt campaign templates as a starting point for the strategy’s framework.
Infusionsoft Cookbook – Chapter 2.4 – Using Campaign Links
Quite often in a marketing, e-mail we will set the same URL multiple times, sometimes across multiple e-mails too. A campaign link is the tool we can leverage for these kinds of links to ensure easy maintenance and reusability. This recipe has two parts: creating the campaign link and inserting it into an e-mail.
Infusionsoft Cookbook – Chapter 2.3 – Using Campaign Merge Fields
Sometimes, there is information that needs to be merged into a communication or process that is the same for all contacts that flow through a campaign. The date and location of an event is an example of this kind of information because that information is fixed for all contacts flowing through the campaign. A campaign merge field is the tool we can leverage for this kind of data.