When selling products online, people may fall out during the checkout process and not complete their order. This is just something that comes with the territory, which is similar to the fact that people will unsubscribe from your lists occasionally. By implementing an automated follow-up when people fail to complete their purchase, we can recoup sales that would have otherwise never occurred.
Tag: Link Clicks
Infusionsoft Cookbook – Chapter 3.7 – Growing Your Social Media Following
“In this age of technology, relationships are king. The more channels we can connect with someone, the greater the potential for a relationship. By intentionally asking people to follow us, we can systematically build more communication channels to the database.
For this recipe, let’s pretend we want to invite people to follow us on Twitter.”
Infusionsoft Cookbook – Chapter 3.6 – Building An Automated Twitter Offer
Twitter has an ad product called a Lead Generation Card where users can redeem offers directly from within their feed. This sends their name, username, and e-mail to whomever is running the offer. Infusionsoft has built-in integration that makes it easy to automatically follow up with new leads acquired in this way. However, a Lead Generation Card is not an ad by itself. It has to be attached to a promoted tweet. Meaning you can use the same Lead Generation Card across many different ads. Similar to a strategy, an offer is all about context. For this recipe we are going to pretend that the offer on the Lead Generation Card is for the user to redeem an e-book.