Infusionsoft Cookbook – Chapter 3.7 – Growing Your Social Media Following

Infusionsoft Cookbook - Chapter 3.7 Growing Your Social Media Following

“In this age of technology, relationships are king. The more channels we can connect with someone, the greater the potential for a relationship. By intentionally asking people to follow us, we can systematically build more communication channels to the database.

For this recipe, let’s pretend we want to invite people to follow us on Twitter.”

Infusionsoft Cookbook – Chapter 2.5 – Creating Tags For Database Segmentation

The more targeted and relevant our marketing is, the more effective it will be. In order to segment the database so we can be targeted and relevant, Infusionsoft uses tags. A tag can be thought of as a specific list or specific segment of people within your database. We can apply or remove a tag manually from an individual or a group of individuals. A campaign can automatically apply or remove a tag as well. Besides segmentation, a tag can route automation logic or filter a search/report. They can also be used as a goal within a campaign to start or stop it. In short, understanding how to create a tag is a critical skill for automated experience design.